Research on Behavioral Intention for Educational Web Sites using an Extended TAM in Taiwan

Hui-Yun Fu, How-Gao Hsu, and Dan-Pai Feng


Behavioral intention, educational Web sites, technology acceptance model


Using the technology acceptance model (TAM) as the basic theory, this study referred to relevant literature and proposed extension variables to examine the influences of computer self-efficacy, perceived ease of use, perceived usefulness, subjective norms, and attitude, on the behavioral intentions of people who use educational Web sites. We conducted a survey using a self-designed questionnaire, and 248 valid questionnaires were collected. The obtained data were analyzed using descriptive statistics, the Pearson correlation, and path analysis. The results indicate that learners should improve their computer operation abilities prior to attempting to utilize educational Web sites because this can enhance perceived ease of use. Perceived ease of use can affect perceived usefulness and influence a learner’s attitudes and behavioral intentions. The opinions of critical reference groups can encourage people to use educational Web sites, but learners’ experiences and perceptions regarding these sites are more influential. Therefore, experiential learning, in addition to promotion, is a method by which people can be encouraged to learn with educational Web sites in the future.

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