D.H. Pearcy and M.J. Pearcy (USA)
Water resource management, stakeholder-driven policy
Water resource engineering has advanced in leaps and bounds since the turn of the 20th century. As demands on exhaustible water resources grow and more attention is paid to preserving and restoring natural systems, and as technology alternatives and applications emerge, stakeholder-driven public policy is influencing water management. In South Florida, agencies are employing social marketing to help achieve awareness, implementation and sustainability of programs that control flooding, improve water quality and benefit the environment, and help to sustain precious water supplies for human, wildlife and the natural system. Increasingly, public agency officials are applying social science theories and are involving stakeholders to identify, solve and communicate water resource and land management issues. Applying The Diffusion of Innovations Theory, these officials understand that people adopt new ideas, such as advanced technologies, at different times. Agency leaders incorporate this knowledge into policies that direct efforts to inform, educate and engage the public, thereby reducing uncertainty and improving the likelihood of adoption or public acceptance.
Important Links:
Go Back
