A. Gutowska and K. Bechkoum (UK)
Agents, Reputation system, Trust, E-commerce.
Trust and reputation systems have recently come into the picture for the virtual environment to offer an online user a decision support mechanism. Many of them are agent based as software agents are a promising paradigm for open, distributed marketplaces. This paper considers how to make a distributed agent based reputation mechanism, which extends the existing frameworks based on information about past behaviour, with other aspects affecting online trust, taken from the Trust Taxonomy [10], such as existence of control mechanisms and supporting organisations, security and privacy strategies, technology and information based factors as well as interaction.
Important Links:
Go Back
