R. Harris (UK)
: Tacit knowledge, SMEs, e-collaboration, e-learning
: Small and Medium Sized Enterprises are key change agents and an important weapon in the drive to strengthen economies. Throughout Europe, it is acknowledged that their absence increases unemployment, perpetuates low economic growth and fosters a lack of innovation. Access to relevant information and knowledge is critical to facilitate SMEs development. Organisations must be capable of learning from experiences and of disseminating learning, in order to respond to emerging market conditions. The implementation of e-learning can help SMEs to develop the skills to cope with their operational environments but current literature suggests they are not effectively engaged, partly due to a lack of understanding and mistrust of vendors. This paper considers the potential for amore effective transfer of marketing knowledge to firms through e-learning and e collaboration frameworks.
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