Getting the Message Across: Ten Principles for Web Animation

G.R.S. Weir and S. Heeps (UK)


Educational Multimedia, animation, design principles, Web and Internet Tools and Applications.


The growing use of animation in Web pages testifies to the increasing ease with which such multimedia components can be created. This trend indicates a commitment to animation that is often unmatched by the skill of the implementers. The present paper details a set of ten commandments for web animation, intending to sensitise budding animators to key aspects that may impair the communicational effectiveness of their animation. These guidelines are drawn from an extensive literature survey coloured by personal experience of using Web animation packages. Our ten principles are further elucidated by a Web-based on-line tutorial.

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