Michael Mutingi and Kommula P. Venkata
New product development, innovation, supplier involvement, system dynamics
The involvement of key suppliers is essential to new ventures introducing radical innovations, especially in manufacturing supply chains. However, due to the presence of interactive dynamics of a number of factors in supply chain systems, integrative product development is a complex task. As such, manufacturers should have in place a well-designed set of policies, robust enough to accommodate the dynamics of product development across the entire supply chain. In this research, we utilize system dynamics modelling to study the complex interrelationships among various players in a collaborative product development environment. Several "what-if" experiments are conducted in order to bring forward useful managerial insights in regards to manufacturing supply chain systems incorporating radical new product development.